The “Dead Zone” - Why Some Resumes Go Unnoticed
The “CIO” had an interesting article by Phil Rosenberg in which he elaborates on what he calls “the dead zone.” The dead zone is basically what happens to resumes which are sent in, but never read. With the advance of technology, many multinationals now use computer programs to screen applications to retain only the ones which match specific criteria.
Many job seekers don’t know this or are just too lazy to tailor their resumes. They might not know this, but this contravenes to one of the key rules of resume writing, which is to research the employer (including the employer’s recruiting practices) and write your resume accordingly. This means that if a company only accepts applications online, it may be wise to assume that a computer program will be used to screen your application. What Phil Rosenberg suggests is that you include specific keywords in your resume and customize your resume for the specific position. That way, your resume will not end up lost in the digital world.